Research

Things to think about 

-Font

I played about with some fonts i had in my fontbook. These are a few of my favourites and could maybe combine some together.

These fonts are similar in that they look handwritten, I think this style would tie in really well with her products.


-Colour scheme

I looked at the colours that seem to be used quite often in her work. Theres a lot of warm tones used like reds and pinks, complimented with green and sometimes navy and blues. She uses cream and neutral tones to break up the colours, using different textures and materials for her work. 

-Patterns

Karen does lot of crochet and sewing, i could take some techniques she uses in her work to create a logo or packaging. for example, she crochets granny squares to make blankets, cushions, lamp shades etc, I could do something with this pattern like create a subtle background.

I love how she uses embroidery hoops to frame her work, I could maybe do something with this shape? 




-Packaging

At the minute Karen uses brown paper bags when she sells her products, stamped with a sewing machine, I think its really cute and goes with her products, it has that handmade feel. However i think something along these lines but done graphically with her own logo would compliment her professional work better.

-Logo


I think when creating a logo for this type of business, the font i use will be very important. It needs to reflect her style and be strong enough to look professional and be memorable. Ive seen a few ideas that I like but I think I could play about a bit more and incorporate the tools that she actually uses to create her products.